Serving Filipino families since 1996

TRUSTED IN THE PHILIPPINES SINCE 1996
Build wealth.
Build a legacy.
Your future starts here
PRU Life UK is one of the leading life insurers in the Philippines, offering health, life, and investment-linked protection. Discover your current financial readiness and take a clearer first step with Jerome Villapando.
Customers protected
Financial advisors & consultants
Branches nationwide
— What We Offer
Protection and growth, built around your life stage
From life protection to health coverage and investment-linked plans, PRU Life UK designs solutions that evolve with your goals for you, your family, and your future.
Life Protection
Term and whole life insurance that helps secure a future for you and your loved ones.
Health Protection
Critical illness and medical plans that help keep a diagnosis from becoming a financial crisis.
Insurance with Investment
PRULink and unit-linked plans combining protection with long-term fund growth potential.
Savings & Education
Purpose-built plans for education, retirement, family milestones, and other life goals.
— Our Growing Family
People who started exactly where you are
Every advisor was once a stranger reading a page like this one. Every client was once unsure where to begin. Here’s what happened next.

Mary Ann Bensal
Client, May 6 2026
Having financial security helped me stand up again and continue providing for my family. Insurance for me is love in action.

Ruth Cruz
Rookie Agent of the Year, 2019
All these recognitions would not be possible without the mentors and leaders who helped me become a Financial Advisor for life.

Raina Vargas-Comandante
Branch Manager, 2019
This milestone is something I prayed, wished, and worked hard for. I’m grateful to accept it on behalf of our team.
MILESTONES
Three decades of firsts in the Philippine life insurance industry—from a two-year-old challenger to the country’s leading life insurer.
1996
FOUNDATION
Incorporated as Pru Life Insurance Corporation of U.K. and granted a license in the Philippines.
2002
PIONEERED INVESTMENT-INSURANCE
Introduced investment-linked life insurance to the Philippine market through PRULink.
2007
CROSSED ₱1 BILLION
Reached a major financial milestone that signaled the company’s rapid growth.
2011
LAUNCHED CHA-CHING
Expanded public engagement through a financial-literacy education program for children.
2020
LAUNCHED PULSE
Entered a new digital-transformation era while continuing to advance customer service.
— Now is the time
Where do you see yourself?
Pick the path that sounds like you. We’ll set up the right conversation below—no wrong answers, just a different first step.
Become an Agent
- Uncapped, flexible income
- Mentorship and PRU Agent Academy Training
- Sell, Recruit, Manage—build your own team
Become a Client
- Protection for what matters
- Savings & investment-linked growth
- A plan built around your goals
You can change your mind any time before you confirm a slot.
— Now is the time